Tommy Hilfiger’s 2025 approach to influencer marketing goes beyond nostalgia, it’s a bold reimagining of what it means to be a Tommy Girl or Tommy Boy today. The brand’s Spring capsule, co-designed by Aleali May, blends ‘90s Americana with modern streetwear energy featuring oversized varsity jackets, statement denim, and bold collegiate staples that speak to a new generation.

Rather than relying solely on legacy celebrity names, Tommy Hilfiger is tapping into creators who shape culture through authenticity and individuality. Leading the charge is MAXCONNECTORS talent Mimi Paranihi, whose recent collaboration with the brand showcases her fearless, fashion-forward aesthetic. Mimi styled key pieces from the capsule rugby stripes, low-rise denim, and oversized knits bringing effortless confidence and personal style to the global Tommy stage.

By partnering with creators like Mimi, Tommy Hilfiger reinforces a message of inclusivity, self-expression, and cultural relevance. The modern Tommy Girl isn’t defined by one look, she’s bold, confident, and owns her identity. The same goes for the Tommy Boy: expressive, style-savvy, and unapologetically modern.

Why it works:
Tommy Hilfiger’s influence-first strategy connects directly with Gen Z and Millennial consumers. By elevating creators like Mimi Paranihi, the brand continues to lead the way in fashion-meets-culture storytelling blending timeless prep with a fresh global point of view.