Joanne Phua, aka @bamitsjoanne, is the razor-sharp voice cutting through the noise on social. With cool-girl confidence and a flair for bold visuals, she brings an editorial edge to everyday style, beauty and life. Her content hits different: part style guide, part unfiltered commentary, always unmistakably her. A natural storyteller with a point of view, Joanne’s magnetism has made her a go-to for iconic brands, and her influence shows no signs of slowing.
